Independent voices. Shared purpose.

A Unified Voice for Walton County's Tourism Economy.

Tourism is a cornerstone of Walton County's economy. The businesses that welcome, serve, support, and provide experiences for our visitors deserve a meaningful voice in the decisions shaping our community.

The Walton County Tourism Network is an advocacy group for tourism supporters and for businesses that depend on tourism. We press for smart policies, responsible public spending, improved infrastructure, and a thriving local economy. When county decisions on spending, fees, regulations, access, or traffic hurt those businesses, we push back.

Free membership, subject to administrator approval.

About the network

The businesses tourism depends on speaking together.

The Walton County Tourism Network represents the businesses and professionals whose livelihoods depend on tourism. That includes the places visitors walk into, and the firms that support them: restaurants, lodging, shops, attractions, property management, transportation, professional services, and the suppliers and operators behind them.

We exist because county decisions on taxes, fees, regulations, beach access, roads, parking, and marketing spending shape whether those businesses can keep operating. Advocacy here means showing up together, with a clear position, instead of one business at a time.

We can support the Walton County Tourism Department and the Tourist Development Council when their work serves local businesses and the community. The network is independent of both. We will question spending, regulations, and decisions that fall on local businesses, and we will push back when those decisions hurt the tourism economy.

Our mission

What we are here to do.

To unite and represent Walton County businesses that depend on tourism, promote policies that support a thriving visitor economy, and advocate for responsible investments, fair regulations, and a strong business environment that benefits residents, visitors, and local businesses alike.

What we stand for

Our advocacy priorities

An organized voice. Practical positions.
A stronger Walton County.

  1. 01

    Tourism Economy & Local Jobs

    Support policies that strengthen Walton County's tourism economy, local businesses, employment, and year-round economic opportunities.

  2. 02

    Tourism Development Tax Accountability

    Advocate for transparent, responsible use of tourism tax revenues, with clear reporting on expenditures and measurable benefits.

  3. 03

    Transportation & Traffic

    Support improved road connectivity, traffic management, parking, pedestrian safety, and transportation infrastructure.

  4. 04

    Beach Access & Preservation

    Promote responsible beach management, clean beaches, public access, and protection of the natural resources that attract visitors.

  5. 05

    Fair Business Regulations

    Oppose unnecessary fees, burdensome regulations, and inconsistent enforcement that negatively affect tourism-related businesses.

  6. 06

    Tourism Marketing & Promotion

    Encourage effective, transparent destination marketing that supports local businesses and provides measurable economic value.

  7. 07

    Workforce & Housing

    Support practical solutions to workforce availability, employee housing, transportation, and seasonal staffing challenges.

  8. 08

    Infrastructure & Public Services

    Advocate for adequate public safety, utilities, stormwater management, sanitation, and infrastructure serving residents and visitors.

  9. 09

    Government Transparency & Accountability

    Monitor county decisions, spending, regulations, and policies affecting tourism businesses, while encouraging meaningful public participation.

  10. 10

    Tourism Industry Representation

    Give tourism-supported businesses an organized voice before the Board of County Commissioners, Tourist Development Council, and other government bodies.

Membership

Who should join

If your work depends on Walton County's tourism economy, and you want an advocacy group that will stand up for it, this network is for you.

Restaurants & Bars

Dining rooms, bars, and cafes that serve visitors and residents and depend on a healthy tourism economy.

Hotels & Vacation Rentals

Lodging operators and vacation rental businesses whose rooms depend on visitors.

Retail & Shopping

Shops and galleries that rely on visitor spending.

Attractions & Recreation

Attractions, tours, and recreation businesses on the Gulf of America and across the county.

Property Management

Firms that manage rental homes and other visitor lodging.

Transportation Services

Businesses that move visitors and employees around the county.

Professional Services

Attorneys, accountants, insurers, and other professionals who serve tourism businesses.

Tourism Support Services

Maintenance, suppliers, and other firms that keep tourism businesses running.

Informed and involved

Current Issues

Members only

Current issues, documents, and the network's positions are shared with approved members. Sign in to view them.

Why join

An advocacy group that will push back when it needs to.

We want members who support tourism and who want an organized group that will advocate for it, including when that means pushing back on the county. If a decision on spending, fees, regulations, beach access, or traffic hurts the businesses tourism depends on, this network is here to say so, together.

Join the conversation in our Facebook group.

Stand with the mission

Membership is free.

Join if you support tourism and you want an advocacy group that will push back when county decisions on spending, fees, regulations, access, or traffic hurt tourism businesses.

Join the Network

Membership is free and subject to administrator approval.